Why You Should Try Headless eCommerce

(...What is Headless eCommerce?)

5 min read

Tom Hall

Tom Hall

May 22, 2023

Shopify Hydrogen and Oxygen

tldr; Hydrogen is a new Shopify framework that makes it easy to have an ultra-customized, lightening-quick storefront.

I'm ready. Let's Get Building! →

First though, I want to introduce you ( re-introduce you 😉) to headless eCommerce.

Headless eCommerce is an architecture that separates the frontend from the backend of an eCommerce platform. The frontend is responsible for the user interface, while the backend handles all the business logic and data processing. The frontend can be built using any technology, such as React, Vue, or Angular, and it communicates with the backend through APIs.

This approach is different from traditional eCommerce platforms, where the frontend and backend are tightly coupled. In traditional eCommerce, any changes made to the frontend will require changes to be made in the backend, and vice versa.

This tight coupling can make it challenging to develop and scale an eCommerce platform.

Benefits of Headless eCommerce

Headless eCommerce provides several benefits to both developers and merchants. Here are some of the key benefits:

1. Flexibility: With Headless eCommerce, the frontend can be built using any technology, which gives developers the flexibility to choose the best tool for the job. This approach also allows merchants to customize the user experience to their specific needs.

2. Scalability: Separating the frontend from the backend allows each to be scaled independently. This means that merchants can scale the frontend to handle more traffic without having to scale the backend.

3. Faster Development: Because the frontend and backend are developed independently, developers can work on both simultaneously, which can speed up the development process.

4. Improved Performance: Headless eCommerce platforms can have better performance because they are not weighed down by the frontend code. This means that pages can load faster, which can improve the user experience and increase conversion rates.


How Headless eCommerce Works

In a Headless eCommerce architecture, the frontend and backend are separate entities. The frontend communicates with the backend through APIs, which allow the two to exchange data. Here's how it works:

  1. The user interacts with the frontend, which is responsible for displaying the products and processing the user's actions.
  2. When the user takes an action, such as adding a product to their cart, the frontend sends a request to the backend through an API.
  3. The backend receives the request and processes it. It might update the user's cart, check inventory levels, or calculate taxes and shipping costs.
  4. The backend sends a response back to the frontend, which updates the user interface accordingly.
  5. When the user is ready to check out, the frontend sends the order information to the backend through an API.
  6. The backend processes the order, updates inventory levels, and sends the order confirmation to the frontend.
  7. The frontend displays the order confirmation to the user.
Shopify Hydrogen

How Does It Work With Shopify?

A few years ago, Shopify came out with a new framework for building storefronts called Hydrogen.

It lets developers be able to customize stores for store owners and build online stores and store parts (like a sweet customized cartquickly and easily while still utilizing the Shopify backend (like creating products and content).

Shopify also came out with a hosting platform called Oxygen which makes it really easy to develop and deploy your new, customized, lightening-quick store.

Conclusion

Headless eCommerce provides several benefits, including flexibility, scalability, faster development, and improved performance.

With Headless eCommerce, developers can choose the best tool for the job, while merchants can customize the user experience to their specific needs. Separating the frontend from the backend allows each to be developed independently, which can speed up the development process and improve performance.⚡️⚡️⚡️

Overall, Headless eCommerce is an exciting development in the world of eCommerce, and it's worth exploring if you're looking to build an online shopping platform.

via giphy

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